USR
國立臺中科技大學 · 智慧產業學院 USR 計畫 NUTC · Smart Industry College USR Program
Rooted in 社區,向上生長 the community.

USR 計畫以大學為基地,走入在地社區,連結學術知識與真實需求。無論你是修課學生或對社會實踐有興趣,這裡是你開始的地方。 The USR Program bridges academic knowledge and real-world community needs. Whether you're enrolled in a USR course or simply curious about civic engagement — this is where you begin.

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大學不只在校園裡 The university beyond campus

USR(大學社會責任)計畫由教育部指導,本校智慧產業學院 USR 計畫聚焦於南投縣三大休閒農業區——小半天、大雁、糯米橋,以大學知識能量深入在地,解決真實問題。 Guided by the Ministry of Education, the NUTC Smart Industry College USR Program focuses on three leisure agricultural areas in Nantou County — Xiaoban­tian, Dayan, and Nuomiqiao — bringing university expertise directly into the community.

計畫跨越語文學院、商業設計系、智慧生產工程系、商業經營系、休閒事業經營系等多個系所,以跨域合作為核心,結合農產包裝、行銷推廣、攝影紀錄、雙語推廣與遊程設計等多元方向。 The program spans multiple departments — including the College of Languages, Commercial Design, Smart Production Engineering, Business Management, and Leisure Industry Management — integrating diverse fields from agricultural packaging to bilingual promotion and tour design.

加入 USR,你將走出教室、進入南投山城現場,與農民及社區居民共同設計有溫度的解決方案。 Joining USR means leaving the classroom and entering the mountain communities of Nantou — co-designing meaningful solutions alongside farmers and local residents.

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南投休閒農業區
Nantou Leisure Areas
5
跨系所合作
Depts. Collaborating
5
競賽主題組別
Contest Track Types
大學 × 社區 University × Community

選一個你的舞台 Choose your track

立即報名 → Enroll Now →
🏆
跨域創新場域實踐競賽 Cross-Domain Innovation Contest
總獎金超過 新臺幣 10 萬元|報名截止 114年11月17日(一)17:00 Total prize pool over NT$100,000 · Deadline Nov 17, 2025 (Mon) 17:00
報名簡章 → Contest Info →
農產設計
Agricultural Design
農產包裝設計組 Agricultural Packaging Design
以南投三大農業區的在地農產品為對象,設計具有視覺識別與商業價值的包裝方案,讓山城好物被更多人看見。 Design visually distinctive and commercially viable packaging for local agricultural products from Nantou's three leisure farming areas.
🏛 承辦:商業設計系
🏛 Dept: Commercial Design
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攝影紀錄
Photography
在地有影:山城攝影組 Local Lens: Mountain Photography
用鏡頭記錄南投山城的人、地、物,透過影像說出一段屬於在地的故事,讓更多人認識這片土地的美。 Use photography to document the people, places, and stories of Nantou's mountain communities — sharing the beauty of this land through images.
🏛 承辦:語文學院
🏛 College of Languages
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食農行銷
Food & Agri Marketing
食農共好行銷推廣組 Food-Agri Marketing & Promotion
結合商業行銷策略與食農教育,協助農業區規劃推廣方案,提升在地農業的品牌力與市場能見度。 Blend business marketing with food-agriculture education to develop promotion strategies that boost the brand and market visibility of local farms.
🏛 承辦:商業經營系
🏛 Dept: Business Management
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雙語推廣
Bilingual Media
雙語短影音組 Bilingual Short Video
以中英雙語製作短影音,向國內外觀眾介紹南投農業區的特色與魅力,兼具語言能力與創意表達的訓練。 Produce bilingual short videos (Chinese & English) to introduce Nantou's agricultural areas to domestic and international audiences.
🏛 承辦:語文學院
🏛 College of Languages
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遊程設計
Tour Planning
跨域遊程設計組 Cross-Domain Tour Design
整合生態、文化與農業體驗,為三大農業區規劃具吸引力的深度旅遊路線,創造在地觀光新亮點。 Integrate ecology, culture, and agri-tourism experiences to plan compelling travel itineraries for Nantou's three agricultural zones.
🏛 承辦:休閒事業經營系
🏛 Dept: Leisure Industry Mgmt
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數字背後,是真實的人 Behind the numbers, real people

1,240+
累計修課學生人數
Students Enrolled
38
社區服務專案完成
Community Projects Completed
12
鄉鎮社區深度合作
Partner Townships
6
獲教育部優良案例表揚
MOE Excellence Awards

與我們並肩的組織 Organizations walking with us

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智慧產業學院
Smart Industry College
主辦單位
Lead Organizer
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永續發展辦公室
Office of Sustainability
共同主辦
Co-Organizer
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語文學院
College of Languages
承辦系所
Host Department
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商業設計系
Dept. of Commercial Design
承辦系所
Host Department
⚙️
智慧生產工程系
Smart Production Engineering
承辦系所
Host Department
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商業經營系
Dept. of Business Management
承辦系所
Host Department
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休閒事業經營系
Leisure Industry Management
承辦系所
Host Department
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教育部
Ministry of Education
指導單位
Supervising Authority